“During the 1960s, I think, people forgot what emotions were supposed to be. And I don’t think they’ve ever remembered.”
~ Andy Warhol
Mcluhan wrote his stunningly prescient monumental work, one of twelve books and hundreds of articles, Understanding Media: The Extensions of Man, in 1964. He followed up with “The Medium is The Massage: An Inventory of Effects” in 1967. The record you hear arrived after that, but it embodied the same ideas. The baseline subject that would preoccupy almost all of McLuhan’s career was the task of understanding the effects of technology as it contextualized popular culture, and how this in turn affected human beings and their relations with one another in communities. For him, everything was connected. Because he was one of the first to sound the idea that electronic media and pop culture were eerily interconnected, McLuhan gained the status of a cult hero and “high priest of pop-culture”.